„As far as I am concerned, the role of a designer is not to design objects but to propose life-enhancing strategies… I consider my job as being at the service of progress—yes—but the progress of our way of life.”
The French designer has been working all kind of design fields, from furniture to industrial product and equipment. In 2000, he founds Studio Massaud and expands his expertise to architecture and brand development. Massaud's central idea is a symbiosis between "culture" and "nature", between "technosphere" and "ecosphere", between man and his environment.
Products: Poliform Seattle, Bistrol, Tribeca, Sydney, Paris-Soul, Pandora collection
„The international ambassador of the ”Made in Italy’ design ”
Carlo Colombo is considered to be one of the most important Italian architects and designers. He has designed for top level brands right from the start of his career and has collaborated with hundreds of the most important design names of ‘Made in Italy’. On addition to furnishing products and design, Colombo works with strategy and marketing companies, developing graphic projects and curating exhibitions. He also works as a consultant and artistic director. A sort of ambassador of Italian design to the world, he gives lectures and conferences in the city.
Products: POLIFORM Sintesi, Madison, Park, Dune collection
„Being a designer or being an architect, it's a continuum.”
Spanish by birth, and Italian by choice, Patricia Urquiola was born in Oviedo, Spain and studied architecture in Madrid before graduating from the Milan Politecnico in 1989. She learned her craft in Italy, and opened a studio in Milan in 2001, where she has developed a truly global enterprise.
The key words for her work are: rigor and emotion, innovation and mental comfort.
Products: MUTINA Azulej, Bas-Relief, Dechirer, Tierras tile collection
„Luxury starts where functionality ends and where the true value is personal and so has no price or reason.”
Marcel Wanders is, without a doubt, one of the legendary larger-than-life designers of our time. He captivates his audience with magic, revolution, theft, philanthropy and most prominently some good, old fashioned, rib-tickling.’ His innovative use of material and technology, coupled with his graceful combination of the old and the new as well as his trademark ‘tongue in cheek’, make his products instantly recognizable. Avant-gardist, Marcel’s products have been received widely and hailed as challenging and surprising; he is continually creating to make the world a better place.
Products: Poliform Mad Queen, Mad King, Mad Joker armchairs, Mad dining table and chairs, Dream bed